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Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising. This course, mixes business, marketing and creative subjects, offers you a thorough grounding in the knowledge and skills you need to to work in contemporary marketing.

Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools. This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.

Are you fascinated by court procedures and forensic science — the application of scientific knowledge and techniques in support of the legal process? There’s been a huge increase in the application of DNA technologies in forensics, in many industries and in the state laboratories. In this course, you’ll acquire the knowledge and skills you need to work as an analyst in biotechnology, healthcare, chemical, pharmaceutical and forensic laboratories. Forensic science is the application of scientific knowledge and techniques in support of the legal process. The application of DNA technologies in forensics, and a wide range of industries and the state laboratories, has increased hugely. This course will provide you with a broad knowledge and understanding of the core biological and chemical sciences. You’ll develop practical and problem-solving skills in the laboratory in pharmaceutical, biological and chemical & forensic analysis, as well as both theoretical understanding and practical skills in DNA fingerprinting technology. You’ll acquire the multi-disciplinary knowledge, skills and competencies to be able to work effectively as an analyst in biotechnology, healthcare, chemical, pharmaceutical and forensic laboratories.

This is a three-year, full-time course in practical drama training and education. TU Dublin Conservatory has over 25 years’ experience in drama training and is one of the leading centres of education in the performing arts in Ireland. Our graduates have had national and international success as actors, directors, drama facilitators and drama researchers. You’ll study fundamental acting techniques, voice and language in performance (including Shakespeare), and performance in a variety of cultural, historical and aesthetic contexts. You’ll develop your body through movement, singing, dance and combat. You’ll learn how to use drama in social and educational contexts through performance and running workshops, and how to analyse and write about a wide range of drama and performance. Over the three years, there are two small-scale productions and large-scale graduating production. While practical performance is at the core of the course, you’ll be required to undertake substantial academic research and analysis as well. Modules include Acting, Voice and Speech, Ensemble Performance, Movement, Singing & Dance, Drama Facilitation, Monologue and Scene Study, Shakespeare and the Acted Word, Irish Drama and Modern Drama, Renaissance Drama to Romantic Drama, Theatre in Education, Acting to Camera, Radio Drama, and Contemporary Theatre and Drama.

e-Commerce is the buying and selling of goods and services online. This e-Commerce in Retailing course responds to a changing retail landscape that is influenced by digital and social media. It was developed in the context of the impact on retailing of social, mobile, analytic and cloud (SMAC) technologies, the demand for graduates equipped to work in a connected, collaborative electronic retailing environment, and the need for retail graduates with advanced social media, platform, and design skills. There is a scarcity of retail/business graduates with advanced technological competences. The course addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.

Early Childhood Education (ECE) generally refers to education before the start of primary school attendance (0-6 years in Ireland). Services include pre-schools, Naíonraí, specific intervention centres such as community support preschools, Barnardo's childcare services, Focus Ireland support services, crèches, child-minding and after-school groups. The early years are well recognised by legislators, policymakers, educationalists and researchers as a critical period in children’s learning and development. The ECE professional needs to understand many facets of the child’s learning and development and the role of early education and care in promoting the best outcomes for children. This course is approved by the Qualifications Advisory Board (instituted to review Level 7 and Level 8 degree courses for the Early Learning and Care Sector) as meeting the requirements of the Professional Award Criteria and Guidelines standards.

If you’re interested in working with children and finding out how they develop and learn, are eager to study different cultures, languages and diversity in the world, and enthusiastic about making a difference in children’s lives, this course will suit you. It explores the varied approaches to early childhood education and care, including child development, child psychology, sociology of childhood, art, drama and music, equality, diversity and inclusion, language acquisition, health and well-being, and safeguarding children. You’ll gain insights into outdoor learning and risky play through our purpose-built outdoor classroom. You’ll be able to apply and adapt your learning in the realistic setting of our dedicated early-childhood practice room. In Year 4, you’ll can specialise in areas such as Creative Interventions; Children's Rights; Curriculum Design, and Leadership, Management and Mentoring. The course includes practical and creative projects, engaging in the local community, debates, presentations and reflective journals. The course will develop your competencies across key national and international frameworks. This course is approved by the Qualifications Advisory Board (instituted to review Level 7 and Level 8 degree courses for the Early Learning and Care Sector) as meeting the requirements of the Professional Award Criteria and Guidelines standards.

If you’re interested in working with children and finding out how they develop and learn, are eager to study different cultures, languages and diversity in the world, and enthusiastic about making a difference in children’s lives, this course will suit you. It explores the varied approaches to early childhood education and care, including child development, child psychology, sociology of childhood, art, drama and music, equality, diversity and inclusion, language acquisition, health and well-being, and safeguarding children. On completion of this Level 8 add-on year, you can specialise in areas such as Creative Interventions; Children's Rights; Curriculum Design, and Leadership, Management and Mentoring. The course includes practical and creative projects, engaging in the local community, debates, presentations and reflective journals. The course will develop your competencies across key national and international frameworks.

This course is approved by the Qualifications Advisory Board (instituted to review Level 7 and Level 8 degree courses for the Early Learning and Care Sector) as meeting the requirements of the Professional Award Criteria and Guidelines standards. If you’re interested in working with children and finding out how they develop and learn, are eager to study different cultures, languages and diversity in the world, and enthusiastic about making a difference in children’s lives, this course will suit you. It explores the varied approaches to early childhood education and care, including child development, child psychology, sociology of childhood, art, drama and music, equality, diversity and inclusion, language acquisition, health and well-being, and safeguarding children. You’ll gain insights into outdoor learning and risky play through our purpose-built outdoor classroom. You’ll be able to apply and adapt your learning in the realistic setting of our dedicated early-childhood practice room. The course includes practical and creative projects, engaging in the local community, debates, presentations and reflective journals.

Economics is the study of how societies, governments, businesses, households and individuals allocate their resources and make choices and the consequences of their decisions. They’re concerned with consumers, workers, industry, commerce and government at the level of the individual and the market (micro-economics) and the national economy (macro-economics). This course focuses on the analysis of how these and other factors influence the goods and services an economy produces, the resources it uses in production, and the distribution of its output. It also focuses on contemporary issues such as the globalisation of world markets, international monetary systems, privatisation of industry and the management of the economy.

Electrical and control engineering (E&CE) involves a variety of engineering roles from the day-to-day running of ECG machines and ventilators in hospitals to engineering technologist positions in manufacturing plants and the electrical power industry. They can be responsible for the electricity supply and electronic systems in unusual and exciting work environments such as cruise liners and aircraft. They also develop and install high-security alarm systems, advanced lighting, and automated production equipment. E&CE involves analysing complex electrical and electronic circuits and power systems. In addition, for a careers in the many areas of electrical power, automation, robotics, pharmaceutical and manufacturing industries, you need computing skills, ranging from ECDL to advanced-level programming in control and automation systems. In the first year, you’ll be introduced to a broad range of foundation courses that underpin electrical engineering. At the start of Year 2, you choose to follow either of two streams: 1) Control and Automation Systems (design and programme robotic production lines and other automated systems) or 2) Electrical Energy Systems (techniques used and the equipment required for the efficient generation, transmission and use of electricity). In final year, you complete your studies by engaging in a substantial engineering project in your chosen specialist field.

This course will educate you to an honours level in electrical and electronic engineering. It meets the educational standard required for chartered engineering membership of Engineers Ireland. You can specialise in Power Systems Engineering, Control Engineering, Communications Engineering, Electronic Engineering, or Computer Engineering. Control Engineering: Design and application of control and automated systems, including robotics. Electronic Engineering: analysis and design of electronic systems. Communications Engineering: Advanced communications, including emerging mobile systems & networks. Computer Engineering: The programming and development of state-of-the-art computer systems. You can select two major options from the following specialisations in third year: Electrical Power Engineering: Analysis and design of modern power systems and associated plant. Control Engineering: Design and application of control and automated systems, including robotics. Electronic Engineering: Analysis and design of electronic systems. Communications Engineering: Advanced communications, including emerging mobile systems & networks; or Computer Engineering: the programming and development of state-of-the-art computer systems. Students who take the major options in Computer Engineering and Communications Engineering are eligible for the award BE in Computer and Communications Engineering, all others are eligible for the award BE in Electrical and Electronic Engineering.

The field of Electrical Services Engineering and Sustainable Design incorporates engineering disciplines employed both in modern buildings and the retrofit and upgrade of facilities. The disciplines covered by this course include environmental control and communication, power distribution, standby generation, lighting, emergency services (lighting and fire), access control, data services, automation, building management systems and many more. There is plenty of scope for exercising innovation, creativity and flair when using new technologies to solve everyday problems. In the course, you’ll learn about green building technology, efficient use of energy and sustainability, refrigeration, heating, ventilation & air-conditioning, renewable plant technologies, and project management. Subjects include energy and the environment, electrical services design, computer applications, renewable energy plant, life protection systems, building information modelling, sustainable building engineering, industrial/building automation, and electrical services design.

Electronic Engineering involves the understanding of both hardware and software and how they combine within high technology systems from the design of nanotech devices to the operation of a high speed computer networks. Engineering Software involves the design and development of software systems and various forms of computer-based applications. Software Engineering is important due to the ever-increasing use of mobile technology, the increasing complexity of high technology solutions, and the emergence of new areas such as Internet of Things. Both courses allow the graduates pursue a wide range of engineering interests and career choices. You will use your imagination, creativity and knowledge to provide society with the complex electronic and software systems.

This is a General Entry Course The first year of this course is a common year and students study the same fundamental modules with elements of hardware, software, and electronic principles. In the following years students choose to specialise in their chosen discipline of Electronic Engineering or Engineering Software in greater depth. Students do not need to finalise their choice of specialisation until Year 2 of the course. Electronic Engineering involves the understanding of both hardware and software and how they combine within high technology systems from the design of nanotech devices to the operation of a high speed computer networks. Engineering Software involves the design and development of software systems and various forms of computer-based applications. Software Engineering is important due to the ever-increasing use of mobile technology, the increasing complexity of high technology solutions, and the emergence of new areas such as Internet of Things. Both courses allow the graduates pursue a wide range of engineering interests and career choices. You will use your imagination, creativity and knowledge to provide society with the complex electronic and software systems.

The first year of this course is a common year and students study the same fundamental modules with elements of hardware, software, and electronic principles. In the following years students have the opportunity to choose to specialise in their chosen discipline of Electronic Engineering or Engineering Software in greater depth. This course is designed to produce professional engineers who can design and optimise complex hardware, software and communications systems, and you will be at the forefront of developing the connected world. You’ll develop the skills you need to work in all aspects of the ICT industry, including software design, information technology, telecommunications, and computer network engineering. You’ll combine expertise in engineering with advanced knowledge of electronic design, computer hardware and software, and be able to apply your skills to designing systems ranging from the embedded microprocessors in modern mobile devices to high-performance computing and Microelectronic device design. You’ll be trained to be creative and inventive, and able to solve difficult problems in areas. You’ll spend many hours in our labs, developing strong technical and design skills. Each of the eight semesters, you’ll take six modules, designed to provide a broad-based technical foundation in electronic or software engineering. In Years 2 & 3, you’ll undertake a major hardware or software project, involving strong interaction between you and your supervisor. In your final year, you’ll work on an open-ended design project that will require research, project management and a creative approach to the solution. You can select elective modules such as software design, network engineering, communications systems or microchip design so as to study what interests you in greater depth.

The first year of this General Entry Course is a common year and students study the same fundamental modules with elements of hardware, software, and electronic principles. In the following years students choose to specialise in their chosen discipline of Electronic Engineering or Engineering Software in greater depth. Students do not need to finalise their choice of specialisation until Year 2 of the course. Electronic Engineering involves the understanding of both hardware and software and how they combine within high technology systems from the design of nanotech devices to the operation of a high speed computer networks. Engineering Software involves the design and development of software systems and various forms of computer-based applications. Software Engineering is important due to the ever-increasing use of mobile technology, the increasing complexity of high technology solutions, and the emergence of new areas such as Internet of Things. Both courses allow the graduates pursue a wide range of engineering interests and career choices. You will use your imagination, creativity and knowledge to provide society with the complex electronic and software systems.

Communications technology is one of the most sophisticated and rapidly changing application areas of electronics. It pervades our daily lives through mass communication networks as well as person-to-person communications based on fixed and wireless networks. Communications also now involve a wide range of information, not just data, but also voice, multi-media and video. This course will prepare you for a challenging career in electronic and communications engineering in areas such as design support, development and production. It has a particular focus on communications engineering, particularly in the latter years. Subject include engineering science, mathematics, digital age technology, communication systems, electric circuits & devices, electronic systems, software and computer systems, electronics, software design, digital communications engineering, digital electronics & VLSI, signals & systems, microcomputer systems, DSP applications, and business. You’ll carry out an engineering project in third year, which gives you a valuable insight into the solution of real-world engineering problems. You choose one optional module in third year. The typical modules available are Microelectronic Materials and Devices, Wireless Systems, Digital System Integration, Microprocessors and Embedded Systems. All the technical subjects involve lab activities, which will enhance your knowledge and skills.

Are you unsure which engineering niche is right for you? You may need time to figure this out. This Common Entry course offers a mix of electronic, electrical, computer, robotics and mechanical. You can sample core engineering modules in first year so that you can decide which area of engineering you enjoy most before choosing the area you want to pursue in subsequent years. On successful completion of the course, students will have the mathematical and scientific basis to successfully enter the second year of seven different Level 7 discipline-specific courses. Students apply for TU708 Bachelor of Engineering on your CAO application. In first year, you’ll complete core modules in engineering, so you can find out which area of the subject interests you most. Modules include Digital Electronics, Engineering Science, Fundamentals of Calculus, Electrical Science, Electronic Communications and Professional Development for Engineers. At the end of Year 1, you can choose to enter into Year 2 of either Computer Engineering or Mechatronic Engineering (both Level 7 courses).

This one-year course provides you with a general access route to engineering courses if you haven’t decided yet which engineering discipline you’d like to study. If you successfully complete the course, you’ll have laid down the mathematical and scientific foundation to enter the second year of any of seven Level 7 discipline-specific courses. In addition, in a limited number of cases, some students with proven ability may be permitted to progress to the first year of the Level 8 Engineering (General Entry) course TU805. You’ll study Maths, Science, Engineering Design and Drawing, and will be given a general introduction to the engineering profession.